Eater Off Menu
To celebrate Eater’s 20th anniversary, we brought two decades of food culture to life through Eater Off Menu, an immersive culinary experience for 500+ guests in New York City. The event transformed Eater’s most memorable food trends into distinct experiential worlds, bringing together some of the city’s most celebrated chefs and restaurants for one night of unexpected bites, collaborations, and over-the-top culinary moments.
Guests moved through the spaces ranging from an Atoboy-led kimchi fermentation lab and a hidden phone-booth speakeasy featuring a message from Padma Lakshmi to a caviar bump ice sculpture, Carbone cheese pulls, a six-foot sheet cake, a 75-gallon Negroni fountain, and an exclusive Salt & Straw collaboration. Every corner was designed for discovery, giving guests the opportunity to experience the people, places, and trends that have defined Eater over the past 20 years.
Brand: Eater | Sponsors: Cadillac, Capital One, Cathay Pacific, Coca-Cola, Espolòn Tequila, Grüns, Impossible Foods, and Vitamix
Role: Pre-sale Strategy Lead + Lead Sponsor Producer