Eater Under Wraps

For the holidays, Eater took over a sprawling space in the heart of SoHo for Eater Under Wraps, a two-day immersive holiday experience welcoming 2,500+ guests. The event brought together some of Eater’s favorite chefs, restaurants, makers, and brands for a weekend of food, drinks, shopping, workshops, and unexpected holiday moments.

Guests explored a series of chef-led tastings, hands-on workshops, interactive brand activations, holiday shopping, and festive food and beverage experiences throughout the space. From cookie decorating and candle making to embroidery, chocolate dipping, and a Dirty Soda Bar, the experience put Eater’s distinctly food-obsessed spin on the holiday season.

Brand: Eater | Sponsors: Pepsi, Verizon, Kahlua, Diageo, e.l.f, Apple Pay, Dockers, Shout

Role: Pre-sale Strategy Lead + Lead Sponsor Producer