Momofuku Ko on Tour presented by American Express

In partnership with American Express and Resy, we took Momofuku Ko, Momofuku’s two-Michelin-starred restaurant, on the road for the first time, creating an exclusive five-city culinary tour for American Express Gold Card Members. Each stop featured a different Momofuku chef and locally inspired menu, translating the creativity of Ko into a traveling experience while preserving what made the restaurant so special.

The partnership extended beyond the five-city tour through live culinary programming, virtual cooking classes with Dave Chang, an accompanying cardmember gifting program, and a custom Bon Appétit editorial partnership that included an on-location culinary shoot at Lundberg Family Farms. We also brought on Le Creuset and Lundberg Rice, as supporting partners, creating additional touchpoints across the broader campaign.

I worked across the full lifecycle of the program, from partnership strategy, pitching, and marketing through sponsor development, budgeting, talent and content coordination, cross-functional management, and on-site execution. The program built on the success of our previous Momofuku Noodle Bar on Tour partnership with American Express, evolving the concept into a more premium experience for Gold Card Members and deepening a multi-year relationship between the two brands.

Brand: Momofuku | Sponsors: American Express, Resy, Le Creuset, Lundberg Rice

Role: Pre-sale Strategy Lead + Lead Producer