Momofuku Noodle Bar on Tour presented by American Express

In partnership with American Express, we took Momofuku Noodle Bar on the road for a five-city culinary tour, bringing the restaurant to Miami, Houston, Los Angeles, Chicago, and Philadelphia. At each stop, Momofuku collaborated with a celebrated local chef or restaurant to create an exclusive prix-fixe menu for American Express Gold Card Members, ultimately welcoming more than 2,000 guests nationwide.

I helped develop and secure the partnership before leading the tour across creative development, marketing, guest chef coordination, ticketing, and end-to-end production. The program generated 6M+ impressions across owned, partner, and email channels and created a new model for taking the Momofuku brand beyond its restaurants through experiential partnerships.

Brand: Momofuku | Sponsors: American Express, Resy, Cometeer, Meati Foods

Role: Pre-sale Strategy Lead + Lead Producer