POPSUGAR’s Pop Stop Tour presented by hello®

Pop stop by POPSUGAR hit the road for a summer pop-up series bringing a refreshing, feel-good moment to the Hamptons and Jersey Shore. Across two weekend activations, we surprised 1,500+ guests with complimentary hello® products and ice cold fruit popsicles, creating an easy, high-energy way for consumers to engage with the POPSUGAR brand and hello® IRL.

Each stop transformed a popular summer destination into a playful POPSUGAR moment, complete with branded giveaways, photo-worthy touchpoints, and plenty of summer treats, extending the experience beyond the pop-up through social and influencer content.

Brand: POPSUGAR | Sponsor: hello® (Colgate)

Role: Pre-sale Strategy Lead + Lead Producer